this is the way we ought to be, ought to be, ought to be

To eliminate food-packaging waste before it even gets into the shopping cart is the idea behind Original Unvertpackt, a new concept supermarket in Germany that takes things into zero-waste territory by encouraging consumers to tote reusable containers to the store.

Nothing that comes in a disposable box, bag, jar, or other container is sold at this store. And instead of shelf after shelf of boxed items, this supermarket utilizes bulk bins, attractively displayed produce that’s not shrink wrapped or stored in tetra packs, and beverage stations for refillable water bottles.

Such a store is the brainchild of Sara Wolf and Milena Glimbovski, two Germany-based social impact innovators. On the project’s website, they wrote that they want consumers to have a choice about how much food they buy, as well as how much waste it creates.

And it’s clear that German shoppers want what Original Unvertpackt has to offer, too! Although a large part of the effort has been financed by private investors, the project’s team took up crowd-funding to raise the final $61,000 it needed to launch in Berlin. In three weeks, they smashed the target goal, raising about $124,000.

Read More: http://www.trueactivist.com/youll-find-no-plastic-or-packaging-at-this-zero-waste-grocery-store