the trend towards "collaborative consumption" — technology-enabled
sharing and renting of goods — is one of the most heartening
environmental trends. Startups like Swap.com allow users to arrange
trades of books, movies and CDs, letting us share media rather than buy
it. And new sites like SnapGoods can help you rent stuff — iPads, robot
vacuums, camping equipment — from others in a peer-to-peer fashion. You
can even rent out your car — or rent another person's car — by the hour
with RelayRides. It's green, but it also appeals to the desire for
community we all feel. That's win-win.
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