• Ageing is something to be delayed and this is reflected by the boom in the pharmaceutical and cosmetic industries from baby boomers trying to delay the visible signs of ageing e.g. the brisk sales of collagen products like SK-II and anti-wrinkle creams.
• The baby boomers are still the dictators of trends and ‘youth culture’. The media companies still cater to the baby boomers’ need for popular media through prime-time TV shows like Nip/Tuck and Extreme Makeover.
• Cosmetic surgery is becoming more common and Singaporeans are actually travelling to Thailand for cheaper procedures.
• All the government campaigns like the Senior Citizens’ Week and Grandparents’ Day seem to have little effect on changing society’s mindset towards ageing.
• Industrialized countries have not been able to provide economic and social resources for the elderly to lead a more satisfying life in old age e.g. the elderly are still being discriminated against for job opportunities.
• The knowledge that the elderly have is anachronistic and the aged are still seen as being outdated and upon able to keep up with times especially in matters pertaining to information technology.
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